Yoco Digital Assets Refresh
Client:
Yoco
Marketing VP:
Robin Wolters
Creative Lead:
Kenan Peterson
Copywriters:
Richard James
Daniel Fabre
3D Generalist:
Tyron van der Berg
Responsibilities:
Design | Animation | Photomanipulation
For this project, we had to refresh the digital assets for Yoco’s Online Sales Journey by focusing on a mobile-first approach, keeping our design themes optimised for a mobile display, aimed at Facebook and Instagram Stories.
Starting from the awareness stages, through to consideration and conversion, to the sales call closing the lead and winning them over. We started this project knowing that the only method of ensuring the performance of the adverts stayed optimal, we would need to consistently refresh the artwork as well as advert copy by continuously evolving the artwork to switch out different components to identify which artwork and copy combinations resonate the most with Yoco’s online audience.
This included all assets ranging from static image adverts to animated designs featuring lifestyle as well as product specific images. This was an ongoing process to ensure Yoco was compliant with Facebook’s best practice and to avoid Ad fatigue, adverts were refreshed on a monthly basis.
Further animation and design examples available upon request*
eSports Central @ Comic Con 2019
With the inaugural edition of Comic Con Africa 2019, the guys from eSports Central needed a video that showcased just how much the eSports industry had a presence in orde rto help brands understand why it is important for their names to be seen.
This video showcases the activities that took place in the
gaming hall at Comic Con Africa 2019 where all the latest games, gaming peripherals and tournaments were placed as well as the showdown of league matches for titles like CS:Go and Call of Duty on the main stage.
Client:
eSports Central
Special Thank You for additional videography:
Mister Jivs
Responsibilities:
Videography | Editing
Youth Capital | Website Intro Video
BNRY Digital was approached b Youth Capital to put together a video explaining what they stand for and what their goals are.
We had to find a visual theme and animation treatment showing how all the elements that work together, are all linked like cogs and gears in a working machine, while introducing complimenting themes that enable us to bring this whole video to life in a 2D space.
We combined flat illustrations with the use of halftones, borrowing from the comicbook industry and put together this video where I was provided with amazing designs and brought them to life in Adobe After Effects.
Agency:
BNRY Digital
Client:
Youth Capital
Creative Director:
Philip Ireland
Copywriters:
Paul Westgate
Werner Cloete
Storyboard & Illustration:
Jamy Silver
Responsibilities:
Animation | Editing
BNRY | Isuzu Social Media
Case Study
Isuzu is well known globally and they are a popular brand in South Africa, with their pickup trucks being referred to as a “bakkie” by the locals.
In this video, the agency BNRY, had to showcase how their work on different platforms helped build the brand awareness and increased sales of this iconic bakkie over the span of the year.
By showcasing the different platforms and mechanisms implemented, with the use of daily social media content, instant experiences like Facebook Canvas and paid media like Google Display ads, the agency showed that they were capable of being part of the user journey in a sales funnel.
Agency:
BNRY Digital
Client:
Isuzu South Africa
Creative Director:
Philip Ireland
Copywriters:
Paul Westgate
Werner Cloete
Illustration & Storyboard:
Suné de Bruyn
Speial Thank You:
Jamy Silver
Responsibilities:
Animation | Design | Photomanipulation | Video Editing
BNRY | Tempest Car Hire Social Media Case Study
The digital agency, BNRY, had to aid Tempest Car Hire in growing their brand awareness on Social Media and driving the increase of car rentals for their client.
By using Social Platforms with weekly Social Media content, the client’s social media presence increased and subsequently increased their brand awareness.
It was also important that the quality of the Social Media content was improved, from static line drawings to utilising fully illustrated elements such as vehicles, people and backgrounds, along with high quality, simplistic animations.
Agency:
BNRY Digital
Client:
Tempest Car Hire
Creative Director:
Philip Ireland
Copywriters:
Paul Westgate
Werner Cloete
Storyboard & Illustration:
Jamy Silver
Responsibilities:
Animation | Editing